RooflessSolar | CEC
Corporate and product brand strategy, development and implementation, for Clean Energy Collective - an innovative clean energy company focused on developing community based renewable energy solutions. Targeted supporting product marketing campaigns, were developed to help propagate the message and increase the market share of a complex product to both B2B and B2C customers in nationwide markets.
Results
- Unified competing product lines for improved ROI
- Customer acquisition costs 1/3 of the industry average
- Employee and customer engagement improved
- 97% positive sentiment rating
- Increased customer engagement 75% first year of SaaS launch
- Reduced operation expenses $165K annually
- Created and launched company and product brands
- Increased Market share 31%
Components and Tactics
- Archetype Development
- Manifesto Creation
- Brand Architecture
- Brand Voice and Tag line
- Marketing and Sales Collateral
- Product Lines Strategy
- Logo Development and Stationary Package
- Videos and Commercials
- Sales Enablement
- Event Support