Xlamp | Cree and Coleman
Co-branded integrated marketing campaign targeting lighting designers, Field Applications Engineers and internal sales teams. Campaign focused on the higher lumens of Cree LEDs and highlighted Cree's recent partnership with Coleman lanterns.
Results
- 300% sales growth during campaign
- Generated $1.2M in opportunity
- 200+ engineers trained
Components and Tactics
- Launch Kits
- Recipe cards
- Promotional kits
- Lantern/flashlight
- Sales sheets
- Email campaign
- Intranet website
- Product trainings
- PPC Campaign