Innovators Club | Arrow Electronics
Global development and support of the broad market branding campaign for Arrow Electronics (Fortune 138). Designed to give an identity to a complex global electronics company. Generating awareness locally, nationally and internationally, and solidifying them as the leader in the market.
Results
- Generated $15M in opportunity in the first quarter
- Increased employee and customer engagement
- TV spots viewed by 75+ million viewers
- Traffic to the Arrow corporate website increased by 400%
Components and Tactics
- Web site
- Print ads
- Television commercials
- Environmental Design
- Corporate Events
- Professional Sports Events/Facilities
- Promotional items
- Trade show displays